Local Service Business Case Study: Champion Tree & Plant Health Care

Published: Thursday, April 18, 2024 | Tags: Tree Care Case Study

立博客户端app下载 and its sister company, Aborgold, have launched ArborSite, a local lead generation on autopilot product for lawn care, tree care, and landscaping companies.

What is ArborSite, you might ask?

ArborSite is a semi-custom website and local digital marketing services made for the green industry. Check out the success of Champion Tree & Plant Health Care since launching their ArborSite.

 

View the Full Case Study 

 

“My original website looked homegrown and wasn't driving traffic from Google. I needed professional help with SEO and design.” 

-Marielle LaFleur, Co-Owner, Champion Tree and Plant Health Care 

Challenge  

Champion Tree & Plant Health Care needed a way to increase the number and quality of new leads and clients, without large upfront costs. They needed to:  

  • Improve their rank in local, organic search results.  
  • Organize and clearly present multiple product and service programs to different prospects.  
  • Automate lead follow up with CRM integration.  
  • Generate more leads, clients, and revenue!  

Lack of time and technical expertise meant Marielle was unable to tackle the strategy on her own. 

 

Solution  

Arborsite provided Champion Tree with product features and service benefits designed to jump-start lead flow in preparation for company expansion and revenue growth:  

  • A modern, mobile-responsive, semi-custom, industry-focused website. 
  • Local, SEO-optimized content that clearly communicates the value proposition of Champion's environmentally friendly PHC programs. 
  • Affordable, scalable, local paid ad lead generation campaigns based on ROI and SMART goals.  
  • Seamless web form to CRM integration to ensure no new lead is left behind.  
  • Monthly reporting metrics and analysis to help Champion understand lead sources, organic search results, and overall marketing ROI. 

 

“My new ArborSite felt very tailored to my company vs. out-of-the-box solution. The moment I realized the ArborSite was working was when I received two Google leads in the first month that generated a 600% return on investment. Now I have consistent web traffic and new lead generation that is hands-off for me and seems to run itself.”  

-Marielle LaFleur, Co-Owner, Champion Tree and Plant Health Care 

Results 

As local search ads send engaged visitors to various areas within the Champion site, search engines respond to the increase with organic improvements based on the site’s geolocated targeted keyword strategy. 

PPC Visitor Growth: 996% increase in paid visitor traffic to the website within the first 30 days of launch.

Organic Website Traffic: Champion Tree saw a 393% increase in organic website traffic, more than tripling organic traffic from the prior 90-day period. 

 

Struggling to turn website visitors into new leads?

Schedule a complimentary website and marketing consultation with an ArborSite expert to view the product, ask questions, and determine whether it's the right fit for your green industry business. 

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